Monday, April 23, 2012

Week 14 - Post 2


            I do agree with Marshall McLuhan’s idea that “the medium is the message”. For example, if you email a person that rarely checks their email and would prefer to discuss matters over the phone, you might not receive a reply for a while. The medium that the message was sent through might technologically be transmitted, but not personally to the person, because they have not checked their email yet. McLuhan describes television as a “cool medium” because it requires the viewers to fill in detail. Television provides us with the ability to see emotions and body language as well as everything else that we could experience while being face-to-face with a person. Viewers are able to see what is on TV as if they are physically watching what is going on. The viewers can fill in the details because they are able to piece different clues together in a conversation from nonverbal and verbal cues, just like face-to-face conversations. 

1 comment:

  1. Kylie Jones, like you agreed with the idea that the medium is the message. However, in my post I discussed how the channel in which one chooses to delivery a message affects specific demographics. For instance, a young person may better (or in some cases may rather) receive information through websites instead of books. I enjoyed your discussion because it pointed out a different perspective to the subject, i.e., you showed me how individual people can be affected. I like your example of how one person may be slower to answer an email than they would be a phone. That is very true, some people may be more inclined to use one medium of the other. Good discussion!

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